Forward from UJOC Board
The Power of Sports Communication: Bridging Divides and Inspiring Change
by Hayden V. Coombs
Featured Articles
Softball is not Separate of Visual Rhetoric: Applying the Theoretical Perspective on Visual Rhetoric to Umpire Observations in D-II Softball
by Andrew C. Dix
“If they can kick good more power to em”: The Influence of Media & Values on Attitudes Toward Australian College Punters
by James Bingaman
The 1904 Fort Shaw Girls World Champion Basketball Team: Sport Public Relations, Counterhegemony, and Native Athletes
by Karen L. Hartman
The Role of Athletic Directors in Enhancing Social-Emotional Wellness and Health Literacy in Interscholastic Athletics
by Casey Rudzinski
Featured Student Research
“They Cherish Us; They Worship Us”: An Examination of Organizational Socialization Processes in Division I Collegiate Athletics Organizations
by Logan E. Gibbs
Analyzing Memes from Online Sports Betting X Accounts
by Christopher Rawlins
Analyzing Trevor Bauer’s Image Repair Strategies in the Wake of Misconduct Allegations
by Phillip Scovill
MLB Pitch Clock: A Rhetorical Analysis of Fan Reactions in a Public Sphere
by Tanner Greenhalgh
Media Framing of Southern Utah University’s Transition to the Western Athletic Conference
by Tyler Francis
Brief Reports
Transcending Controversy: The Heisman Trophy Trust’s Image Repair Strategies Following OJ Simpson’s Passing
by Hayden Coombs & Braden Bagley
Coaching Dynamics: The Impact of Behavioral Styles on Collegiate Athletes’ Performance, Motivation, and Relationships
by Ciera Martin
Utah Jazz 2022 Rebrand: Impact on Fan Identity, Loyalty, and Purchases
by Michelle Taft